A Malaysian company has come under fire after footage emerged online showing its employees participating in an extreme ice bath activity. The company, Victoria's Vitality — known for its health and ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

A challenge that took social media by storm over a decade ago is back, except this time around it's in support of another cause. The ice bucket challenge has been reimagined with donations going ...

Over the past few weeks, tapping through friends’ Instagram stories has led users to notice the resurgence of the ice bucket challenge. People have seen their friends and families partake in what ...

Ice baths may have several health benefits, including helping to reduce muscle pain and inflammation and improving mood and cognitive ability. Ice baths involve immersing the body in cold water.

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...