At its Annual Leadership Meeting, the IAB announced today that NBCU's Alison Levin has been appointed Chair of the IAB Board ...

In today’s Digest, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI ...

The Interactive Advertising Bureau (IAB) has named Alison Levin, president of advertising and partnerships at NBCUniversal, ...

IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...

As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI ...

As audio continues to explode with on-demand content building on the base of traditional over-the-air radio, the Interactive Advertising Bureau is addressing the disparity between the time consumers ...

US advertising spending is projected to grow 9.5% year-on-year in 2026, driven largely by digital channels and the increasing use of artificial intelligence ...

The Interactive Advertising Bureau (IAB) today announced the IAB Authorized Assessor Program, a new initiative that provides ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...