Authorized Assessor Program, a new initiative that provides standardized and streamlined diligence services for Interactive Advertising Bureau members. The initiative is launching with the technology ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched ...

NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to ...

IAB Australia has launched a community access pass initiative which will offer those in the industry who are between jobs or ...

NEW YORK--(BUSINESS WIRE)-- On the heels of a White House commendation of the Interactive Advertising Bureau's (IAB) ongoing support of the many burgeoning industry initiatives to fight copyright ...