Your audience is human first, professional second. Talk to them that way... If you wandered the halls and exhibits at ILTACON 2025, you may have noticed something unusual. It wasn’t a new AI-powered ...

Artificial intelligence (AI) is transforming the way we live and work, influencing practically every aspect of our professional lives. While many fear that AI could replace the human touch in various ...

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into ...