Forbes contributors publish independent expert analyses and insights. Hersh Shefrin analyzes how psychology impacts markets and policy. The majority of Generation Z lacks financial literacy. They are ...

Many nonprofit executives avoid doing fundraising themselves. Others do it when they must but view it as a necessary evil. A fourth of nonprofit CEOs believe they lack the skills and knowledge to ...

We thought we could address big social problems by steering individual behaviour. But "nudging" people doesn't work, say ...

New Year’s resolutions are often punishing. You force yourself to drop 20 pounds, go to the gym more often, get a better paying job—all-or-nothing goals that set you up for disappointment. That’s why ...