Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

It’s the age-old question. An issue marketing has been grappling with for decades; how can you comprehensively prove your value to the wider business and, more pertinently, celebrate marketing’s ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...