A few months ago, I did a one-week experimental push to increase Instagram engagement. While I had mixed results, I did learn a few things, which I documented in an article. I alluded to how I use a ...

Today I heard from my PR and social media friend Janet Thaeler, of Ogden Utah, the Salt Lake region’s talented and sometimes notorious @Newspapergrl. We have no business relationship together, but I ...

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the ...

Communicating in the language of hashtags is an annoyingly universal aspect of social media. But if you’re using hashtags on your Instagram posts, tweets, or Facebook status updates, you should make ...

Having an effective and catchy TikTok hashtag can easily attract attention from the viewers. It's a symbol that can draw a person's interest in a particular subject on the platform. With that in mind, ...

Everyone knows the fastest way for brands to engage customers and prospects is through visual content. With more than 200 million monthly users, Instagram has taken the social media world by storm and ...

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While you can use Twitter’s search tool to find specific people, companies, and their messages (“tweets”) on the service, Hashtags allow users to sort topics into useful categories to revisit later.

I’ve always loved playing with hashtags. I can proudly say I was an early adopter (I can’t say the same about Facebook but I do love using hashtags on Google Plus). I’ve been using hashtags for ...

Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...