Tension: We crave online business freedom but often underestimate the day-to-day realities. Noise: Popular media oversimplifies FBA success stories into quick riches and “passive” income fantasies.

Tom Wicky is the co-founder and CEO MyFBAPrep, a global warehouse network that serves top Amazon sellers and enterprise brands. Fulfillment by Amazon (FBA) is one of the most cost-effective avenues ...