"The people who are most successful create content that fills a gap they've identified on their own," said content creator Michela Allocca.

You can become a UGC creator by making video content about products and services you love and selling it to brands so they can use it in ads. Imagine shooting a 20-second video on your phone and ...

NEW YORK – Influencer marketing is here to stay. At least, that’s what brands have signaled through pledges to invest more in creator-driven content and the appointment of specialized agencies of ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re reading this article, you’ve likely heard about ...

On a sleepy morning in Venice Beach, California, Samir Chaudry and Colin Rosenblum are leaning forward excitedly in their chairs. They're a certified brain trust for some of the internet's biggest ...