Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it ...

When it comes to video advertising, programmatic means more personalization. The addressable pool continues to expand, and marketers are seeking easy ways to capitalize. One company helping marketers ...

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...