Color is an integral part of human vision, shaping the way we perceive and interact with the world around us. It influences emotions, decision-making, and even physical responses. In gaming, color ...

Black Mirror, eat your heart out. Researchers have apparently just figured out how to make people see a color completely new to humanity. Scientists at the University of California, Berkeley conducted ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

How your eyes really work behind the scenes. Trump dials Collins with 'profanity-laced rant' over Venezuela war powers vote ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...