Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. I recently worked with a group of VPs from a large ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

How can we account more fully for the impact of a faculty member’s research? There are of course the obligatory publications in respected journals with a high impact rating. Official awards from ...

As the old saying goes, if you can’t measure it, you can’t improve it. But of course, what you measure is important too. In this episode of The Development Podcast, we explore how the World Bank Group ...

Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly – often without a single click to a website. If your brand isn’t mentioned ...