Add Yahoo as a preferred source to see more of our stories on Google. In recent years, hotels have moved beyond simple free loyalty memberships and launched paid subscription models that promise ...

Book rooms with the same hotel chain, rack up points, earn elite status, and eventually unlock free nights plus a buffet of perks like upgrades and late checkout. Millions of travelers sign up for ...

Taylor Swift performs during the opening night of her Eras Tour in Glendale, Arizona on March 17, 2023. Some of the equipment used during the tour was transported by specialty carrier Shomotion of ...

Emily Long is a freelance writer based in Salt Lake City. After graduating from Duke University, she spent several years reporting on the federal workforce for Government Executive, a publication of ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel ...

WHY IT RATES: The Fives Hotels & Residences has introduced the ASSET loyalty program to reward travel agents with cash bonuses and perks for booking directly or through preferred operators, enhancing ...

Elite status at hotel and car rental companies can bring a host of benefits, from complimentary breakfast to upgraded vehicles. Upgraded loyalty status and other travel benefits come with some credit ...

Oasis Hotels & Resorts’ comprehensive ORewards loyalty program offers travel advisors a compelling selling point for repeat bookings. The three-tier membership structure—Silver, Gold and ...

In recent years, hotels have moved beyond simple free loyalty memberships and launched paid subscription models that promise day‑one benefits like instant upgrades, guaranteed discounts, bonus points ...