I just tested Alexa+ inside the new BMW iX3 at CES 2026 — and it’s the first in-car AI assistant I'd actually want to use

Alexa+ integration is coming to the BMW iX3 later this year, and I got a chance to try it out to see what the assistant can do when you're on the road.
The Chosun Ilbo on MSN

BMW unveils AI assistant with Amazon Alexa+ at CES 2026

BMW’s secret weapon at ‘CES 2026,’ held in Las Vegas, U.S., from January 5–8 (local time), was the ‘car meeting AI (artificial intelligence).’ BMW became the first automaker to unveil to the public ...