Mental health is no longer just a personal concern; it’s become a global priority, reshaping how individuals live, companies lead and brands connect with the world around them. As the CEO of a health ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...