The way I see it, there are two paths we can take in any given situation: one is the path of avoiding pain in the moment, and the other is the more difficult path of delaying pleasure for a bigger ...

Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

A new study has found that U.S children are more likely to delay gratification in opening a gift than in waiting to eat, while the opposite was true with children growing up in Japanese culture.

I know a big part of your teaching centers around the importance of learning to delay gratification. You seem to believe reaching a level of maturity where you ...

Wouldn’t it be nice to suddenly have a seven-figure booming business, an audience in the hundreds of thousands and all the free time in the world? You would be an overnight success story. But here is ...

New research provides more evidence that despite all the doomsaying about the post-millennial generation, "Gen Z" is doing just fine—perhaps even better than its predecessors. John Protzko, a ...

An ability to delay immediate gratification is associated with less frequent consumption of fast food, research indicates. The study has public health significance since away-from-home eating, and ...

Overcoming impulses to enjoy here-and-now rewards in order to attain later benefits is fundamental to achieving goals. Such delaying of gratification is often measured by the well-known "marshmallow ...