Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use.

Negative keywords: Google is adding the‬‭ ability‬‭ to‬‭ apply‬ campaign-level‬‭ negative‬‭ keyword‬‭ lists‬‭ to‬‭ your‬‭ Performance‬‭ Max‬‭ campaigns.‬‭ Google said, "this‬‭ makes‬‭ managing ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...