When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows.

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

IP Protection will launch to Chrome Stable no sooner than July 2025,” Google said on the GitHub page for IP Protection. Chrome’s IP address anonymization feature could be important for enterprise ...