Google has added behavioural targeting to AdWords, allowing brands to target ads based on the previous viewing habits of consumers. A Google AdWords blog suggests that it will be an opt-out service, ...

This represents a dramatic shift from the previous model, which allowed only anonymized email data and broad demographic sweeps to be employed, frustrating advertisers seeking a targeted approach with ...

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Google will soon begin phasing out third-party cookies in Chrome. New ...

Google has added new targeting capabilities to AdWords. Now advertisers can choose to run campaigns that are both keyword- and placement-targeted, bringing more precision to ads running on the AdSense ...