Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

After more than 30 years of playing golf, I’ve been through plenty of club fittings. Some were helpful. Others were not. Most ...

Although the golf season might not be kicking off for a few more months, new equipment is being announced almost every day, and at GOLF.com it’s our goal to help you sort through the fluff so you can ...

Question: I see all the latest clubs that just came out in the Hot List, and I’m fired up to check them out. But I’ve been sitting here in the ice and snow for the last two months. With all that rust, ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It ...

As fitting has become more the standard way of buying golf equipment, the one category that still remains something of an afterthought is the ball, the one item you use on every shot. That obviously ...

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting. The post Why your preferred golf ball should be part of every club fitting appeared ...

Golfer Eric Cole’s slow rise from the mini-tours to 2023 PGA Tour Rookie of the Year was a solitary pursuit with some help along the way. The 35-year-old credits his switch to PXG Clubs as a critical ...