Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea ...

Goldfish is getting a grownup name to reflect its grownup customers. The beloved fish-shaped snacks will be renamed Chilean Sea Bass for a limited time. The Chilean Sea Bass packs, which are available ...

NEW YORK -- Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its ...

The snack that smiles back is rebranding. Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to ...

What's the easiest way to shake things up? Change the name of a beloved snack that has been around for more than six decades. That's exactly what Pepperidge Farm has done with their Goldfish brand.

In what might be one of the most inspired marketing stunts in recent memory, Goldfish is offering a “Chilean Sea Bass” varietal in an effort to show the crackers aren’t just for kids. The ...