When firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's interconnected world, businesses are constantly ...

Nigeria’s indigenous rice varieties, including Ofada, Igbemo, Abakaliki, and Ekpoma rice, possess unique characteristics that make them valuable beyond local markets. While these varieties are ...

If you’re an entrepreneur who’s ready to take your business ventures from domestic to global, read on to learn about how to research, create financial and strategic plans, and use marketing to get to ...

Adlook, a next-generation brand growth platform, today (24th January, 2024) announced the appointment of Jakub Kossut as Global Vice President of Market Entry Strategy. In this role, he will oversee ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...