Many of our natural impulses turn out to be wrong. Psychological research can help us choose wisely. By Daniel T. Willingham Mr. Willingham is a psychologist at the University of Virginia. On ...

This is the time of year when many people desperately search to find the “perfect” Christmas gift for someone special in their life. So what is the “perfect” gift? It all comes down to taking into ...

Ali* wanted to find the perfect gift for her sister’s baby shower. “It’s her first baby—my first niece or nephew. I want to give her something special.” But Ali was not sure what that could be. “I ...

There’s a reason you give gifts that your family and friends only somewhat like—research suggests that regardless of what their recipients would enjoy for the long run, people pick gifts that reward ...

With Valentine’s Day quickly approaching, it’s time to think about the perfect gift for that special person in your life. While candy or flowers always make nice gifts, it’s an even better idea to ...