Gen Z may have you believe that the 90's and 2000's are back in style, but recently a trend from the 80's has been making the rounds on TikTok: the perm. The perm hairstyle was mostly seen on women ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Want to hack your hair texture? Read this. The world of perms is undeniably complex. Not only do they involve a chemical process that borders on scientific, but they encompass an array of ...

A subtle boost.

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

The kids are alright, they just want bigger hair. Getty Images Amy Hutnak, a mom from Cumberland, Maine, thought it was funny when her 17-year-old son Ben* started stealing her John Frieda hairspray ...

FARGO - We've all heard the horror stories - a ringlet perm gone wrong, resulting in a frizzy, fried, crunchy hairstyle for months to come. While the thought of an '80s-esque perm may be terrifying, ...