Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

Why your Gen Alpha child is using increasingly bizarre slang, such as six-seven, skibidi toilet rizz, and choppelganger, and ...

While Gen Z (born between 1997 and 2009) is under a constant microscope as the next generation to shape the economy, Gen ...

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

If you’ve recently overheard someone say "6-7" or "mogging" and had no idea what it meant, you're not alone. A new analysis of the most-searched slang terms of 2025 shows just how quickly Generation Z ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...