The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Perhaps you’ve heard of focus groups but aren’t quite sure what they are or how they work. Focus groups are a small sample size of a particular demographic (usually a customer or client) that provide ...

Are you someone who enjoys taking paid surveys, but you really don't feel that they pay enough to be worth the time? If so, then you may want to think about participating in some focus groups instead.

Would you like to earn money by participating in paid focus groups? This post explains everything you need to know about earning money with market research studies. I first participated in a focus ...