In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...
It's pretty hard to find consumers who don't know -- and like -- Flo from Progressive. "Jumbling the puzzle of Flo’s likability, according to Cait Lamberton, a professor of marketing at the Wharton ...
Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.
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