Gigamon, a provider of traffic visibility solutions, has announced applications and enhancements designed to provide a new feature it calls “traffic intelligence.” Now built into its Unified ...

Spam traffic distorts your analytics data, which can lead to poor marketing decisions based on false performance signals. It’s become more visible in Google Analytics 4. Compared to Universal ...

A WebmasterWorld discussion about Google’s broad core algorithm update quoted someone who claims inside knowledge about filters designed to take away publisher traffic. In the quote they said: “Bill ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.