What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...

Can you trust product reviews on Amazon, Walmart, Sephora, and Best Buy? They often seem too good to be true. Consumer researchers analyzed product reviews from major online retailers to test their ...

HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...