Facebook reported over $1 Billion in profits in its latest earnings call. $5.63 billion came from advertisements -- 80 percent of which came just from mobile ads alone. There is no denying that ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. In the blink of an eye, a Facebook ad captures your ...

John Yi said advertisers can impart a sense of urgency and increase conversion rates with limited-time offers -- click now, deal ends soon, etc. But only include this in the ad copy if it's true, ...

Brian Carter tells us about a free white paper that runs down 52 Facebook advertising tips and best practices. He wrote the piece, combining his own experience creating and optimizing Facebook ads for ...