Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

What Is a Parity Product? A parity product is a brand of good that has enough similarities with other brands of the same good type that it can easily be substituted. A parity product is functionally ...

As food retail competition rises with the entrance of more nontraditional formats, omni-channel players, pure play eCommerce and stepped-up conventional supermarkets, some retailers are leveraging ...

Companies use product differentiation, also known as positioning, to set their brands apart from the competition. For a small business, skillful differentiation can create a market niche without ...