Whether you’re new to influencer marketing and need guidance on which KPIs should be most important to you, or you’re experienced in the industry but find yourself on a knowledge-seeking mission, ...

Part I of this article introduced the four key performance indicators (KPI's) of marketing and why they are important: allowable cost per lead (CPL), number of leads generated, marketing percentage ...

One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. The most skilled marketers aren’t just the ones who can identify the ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

Data in marketing is a crucial asset when growing the number of new patients in dental implants marketing on new patient marketing, especially if you are running ads. Regardless of whether you own a ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

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Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition courtesy of CMI) – is a relatively recent and highly ...

The point of automation is to free up your time so you don’t have to be directly involved in your business all the time, right? Wrong. Well, not entirely wrong, but not entirely right, either. Sure, ...

The news that Internet marketers will no longer be able to receive certain keyword-specific search referral data from logged-in Google.com users should be a concern to B2B marketers. With such an ...