A new campaign from AbbVie highlights the “full selves” of people with conditions treated by the company’s therapies in a push to show the broader impact of the medicines, according to Matt Tritley, ...
Novo Nordisk is under fire over a Spanish obesity awareness campaign. After the campaign stirred up controversy, the Spanish ministry of health wrote to the drugmaker about a possible violation of ...
Aug. 31 is International Overdose Awareness Day, the most extensive annual campaign to end overdose. The campaign raises awareness of overdose, which has impacted every community. Too many families ...
On World Cancer Day 2025, we spoke with Phoebe Lazell from CoppaFeel! about the ‘Check In’ campaign, which is not only encouraging young people to check their chests but also tackling the health ...
In an age of rapid information and ever-shortening attention spans, a senior oncologist, determined to help medical professionals connect with the public in more impactful ways, created a quirky ...
MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...
A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...
Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...
Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...
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