Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

To step up their game, major brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event ...

This current event marketing article is going to break down how to do that well. We’ll cover setting things up right, making ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

In-person events are back, baby, and Vendelux’s AI-powered event intelligence platform tells event marketers which important people will be at which event. The company was started by two former ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

From the steam engine to the introduction of robots to the assembly process, technology has never ceased to change the way we work. In that sense, generative AI is just the new kid on the block—the ...