Down-market or upmarket? For a new network, just make sure you don’t aim too much at a niche market. NBCUniversal's G4, which was geared to video gamers and other technology-minded young males, has ...
There's a new cable channel coming to town this spring, and it wants to teach you how to shave. It wants to teach you how to go on dates, how to tell good stories and how to wear nice clothes. In his ...