Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is ...

Jake Fillery is an Evergreen Editor for Game Rant who has been writing lists, guides, and reviews since 2022. With thousands of engaging articles and guides, Jake loves conversations surrounding all ...

Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak of ...

On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative, originated by The Trade Desk, that aims to develop an ...

Epsilon rapidly intensified into a major hurricane, forecasters said Wednesday afternoon. The Category 3 storm is likely to miss Bermuda, yet its effects may still be felt there, so the island is ...

Unless you are a statistical anomaly, you should have received a handful of notifications by now from companies like Chase Bank, or Best Buy warning you that your email address may have been ...

Publicis Group plans to acquire Alliance Data's Epsilon for $4.4 billion, making it the advertising holding company's biggest acquisition to date. The deal is aimed at helping Publicis more actively ...

Epsilon is the world’s largest permission-based e-mail marketer. Other companies, such as Best Buy, use Epsilon to send promotions or other e-mails to their customers. Naturally, the company has ...