techtimes

Dan Kennedy's Old-School Direct Response Marketing Delivering Modern Results

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
The Daily Item

Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
MediaPost

Rapp Sets Sail With Princess Cruises, Wins Direct Response Marketing AOR

Omnicom precision marketing agency Rapp has been selected as the direct response marketing Agency of Record for Princess Cruises. Under the remit Rapp is tasked with boosting the brand’s CRM ...
Business Wire

Managed Direct Response Founder, Pat Mercuri, Nominated for OCBJ’s Excellence in Entrepreneurship Awards for a 10 th Consecutive Year

IRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President, and Founder of Managed Direct Response has been nominated for the Orange County Business Journal Excellence in Entrepreneurship Awards for an ...
Business Wire

RRD Enhances Direct Marketing Platform to Help Clients Drive Optimized Performance

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its ...