How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings. Branded searches are searches for brands that ...

“SQL on everything” is the tagline associated with Presto, the query engine that was initially developed by Facebook to rapidly analyze massive amounts of data — particularly data that lay scattered ...

Database administrators and developers converged on Seattle for this week's annual Professional Association for SQL Server (PASS) conference, where Microsoft is talking up its recently released SQL ...

An update to the cardinality estimator feature in SQL Server 2022 will be one of the biggest changes to the database engine since its inception. Database engines like SQL Server are incredibly complex ...