As the founder and CEO of a direct mail company, I run into questions like these a lot: "Hey, Joy, isn't direct mail a dinosaur? Doesn't digital work better?" I got into the direct mail marketing ...

Direct mail has been on a wild ride the past few years. First, there was the COVID-19 pandemic that seemingly led to every brand and customer pulling back on every conceivable marketing vehicle as we ...

Take an honest look at where your strategy can improve. Eat more vegetables than ice cream. Save more than you spend. Don’t ...

How well do you communicate the value of direct mail to your customers? For many years now, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Think it’s improbable that a direct mail company made the list? Not when you leverage my secrets for success. Wow! I just got fantastic news: Gunderson Direct made the 2020 Inc. 5000 list of the ...

Houston, Texas--(Newsfile Corp. - October 14, 2024) - Direct Mail Alert is excited to announce the launch of its latest 5-part series, titled, "Unlock the Power of Neuroscience in Direct Mail ...