When the world saw the first online advertisement back in October 1994, it marked the birth of an industry. Counting only advertising agencies, it counts over 40,000 businesses, occupies over 500,000 ...

As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...

It’s more than just the lack of standardization of currency and metrics out there for digital measurement, it’s about merging panel-based and server-based measurement. CRE, the group of senior ...

The National Association of ACOs is the latest to respond to CMS electronic quality measure goals. Which challenge to tackle first in digital quality reporting? The National Association of ACOs ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at ...

“Sweeping changes” are coming to Nielsen‘s digital measurement methodology, moves the company says usher in a new era of “privacy-centric measurement that provides comparable, cross-platform metrics ...

No standardized methods for mobility assessment in PAH exist, leading to inconsistent study results. Variations in sensor types, placement, and recording durations contribute to inconsistency in ...

It's been three years since "attribution" (defined as cross-channel measurement that goes beyond the last click) emerged as the next big thing in online marketing. Recognizing that "last-click wins" ...

This story was originally published by our sister station SVC. This looks like a shockingly useful must-have. The T1 Tomahawk Digital Tape Measure is the world’s most productive tape measure ...

Ever found yourself frustrated with inaccurate measurements that ruin your DIY projects? Imagine transforming your measuring tasks with a tool that combines the best of digital and laser technology.