In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Digital marketing in India is growing rapidly, and choosing a course can be challenging with so many options available. Many ...

When we think about the analysis of our workplaces, we are typically led toward the ubiquitous "employee survey." While such surveys are not without merit, there have inherent shortcomings. First, ...

"At Quantum Metric, we're empowering digital enterprises to truly understand their customers and unlock the full potential of their digital experiences," said Mario Ciabarra, CEO and founder of ...