The partnership sees Archroma and Jeanologia team on eco-conscious denim cleaning with an alternative to the traditional denim fabric washing process, including in some cases the mercerization, one of ...

Rather than washing, some people opt to freeze their jeans. The theory is that the cold temperatures will kill bacteria or ...

When it comes to laundry, denim is a touchy subject, especially in jacket form. But have no fear — there are a few things you can do to learn how to wash a denim jacket properly so you can avoid ...

The discussion around how-and how not to-wash jeans is a fascinating aspect of denim head culture. In online competitions, raw denim enthusiasts often challenge themselves to avoid washing their jeans ...