Discover how high prices and limited supply can lead to permanent demand reduction. Learn about demand destruction's impact ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Discover exceptions to the law of demand, like Giffen and Veblen goods, and understand why they don't disprove core economic principles.

Procter & Gamble (P&G) recently released its quarterly earnings report, revealing mixed results amid declining demand for some of its flagship products, including Gillette razors and Pampers diapers.

Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Macy’s, which has a dominant presence during the holiday season with its Thanksgiving and Christmas celebrations, is battling a concerning pattern of customer behavior during the most critical time of ...