Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...

Google is rolling out default asset optimization for all existing and new Demand Gen image ads, automatically adapting creatives to better fit various styles and aspect ratios starting Sept. 4.

Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news ...