The moving target of what qualifies as 'clean label' among consumers can throw food marketers for a dizzying loop, however there are a few general constants food brands and manufacturers can follow to ...

Natural Cheetos? That’s right. The line has since been changed to “Simply” from “Simply Natural,” but the case illustrates why consumers have been pressing the FDA to reexamine the “natural” label.

The FDA has announced the set of rules it proposes to enforce for manufacturers to claim that a food product is “healthy.” The proposed rules are a lot better than the labeling anarchy that currently ...