We’re all guilty of putting off that big decision because our brains can’t stop focusing on potential negative outcomes.

Inside the mind of a decision scientist: What influences what we choose.

Data gives you clarity, but it doesn’t give you wisdom. Intuition gives you speed, but it doesn’t always give you accuracy.

A new study published in The Journal of Neuroscience provides neural evidence regarding how environmental cues can bias human ...

People's perceptions and their interpretation of the world are known to often be influenced by their expectations and past ...

A common belief is that compulsive behaviors trap people in a “habit loop” that takes over self-control. New research, however, suggests this explanation may be incomplete. For many years, compulsive ...

A new study reveals that people are far more emotionally affected by anticipating negative future outcomes than by imagining ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...