LEVI's 2Q25 results confirm accelerating profitable growth, with broad-based 9% organic revenue growth and record gross margins, validating my bullish thesis. The DTC channel is now a key margin ...

Companies typically have to settle on strategies that align with their customers, employees, investors and regulators. The more they know about how the other side will decide, the clearer their own ...

DTC might be hot right now, but it’s not the right strategy for every brand to pursue, argues Dave Lowe, strategy partner at Digitas Experience Consulting. Direct-to-consumer (DTC) brands have been a ...

Adobe’s Scott Rigby lists the various factors that organisations must consider when launching a DTC e-commerce strategy. Business-to-business (B2B) organisations are beginning to see the advantages of ...

PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...