As chief marketing officer of Apptio, Allison Breeding oversees the company’s global marketing team — a team focused on driving brand recognition and demand for Apptio’s technology business management ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.

Delve into the complex world of customer marketing and data optimization with insights from Stuart Russell, chief strategy officer at Planning-inc. In an age where customer data is more accessible ...

In the past, generating new customer leads came down to a variety of approaches. These included paper-based marketing advertisements, cold calls, referral incentives for current customers and ...

I’m Stephanie Capouch, VP of marketing at Terminus. I started my career in the agency world but have spent the majority of time working in tech at companies like Conga, WP Engine, ExactTarget and ...

Now that an economic slowdown is in full swing and the potential of a recession looms, marketing departments are "full go" on adjusting their strategies to suit the conditions. There's no better time ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigates Giving ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...