Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...

It wasn’t so many years ago that ketchup and Heinz were synonymous, Starbucks was the default destination for meetups, and J. Crew was the darling apparel brand of aspirational young adults. Like most ...

Your frontline teams are your brand. They influence satisfaction more than any marketing campaign ever will. But they can't ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

There are two types of customers: those who buy and those who keep coming back. Success in ecommerce, and retail in general, depends on the latter. For VCs backing ecommerce upstarts, exponential ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...