The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

Customer satisfaction surveys are used by small business owners to gauge how the company is perceived by the patrons they service. Organizing a survey is the first step in assessing customer reaction ...

Surveys are a major part of a voice of the customer (VoC) program. Here are some considerations — and questions — you should consider. Companies that don’t measure the impact of Voice of the Customer ...

At 12 years old, customer service and experience expert Shep Hyken started his first business as a birthday party magician. It was then that his parents first instilled in him the importance of ...

Customers today have endless choices about where, when, and how to shop or buy. It stands to reason that you'd want to keep your hard-won customers satisfied and coming back to purchase from you.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Sumit Aneja Customers now ...

If you're not soliciting customer feedback via e-mail, you should be. As research firm MarketingSherpa recently reported, e-mail surveys offer easy tracking, rapid response, and instant reporting.

Customer feedback surveys not only offer small business owners important feedback, but they also emphasize your value to your customers. When customers take the time to think about your business and ...

Here’s what the research from Gallup and other research organizations says: If you are trying to drive up your repurchase rate and overall customer loyalty, customer satisfaction is never enough. In ...

This avalanche of survey requests doesn’t even help improve products or services, experts say.